Increase Conversion and Revenue with Landing Pages For Your YMCA

By: Matt & Andy | Wednesday, April 20, 2022 | Marketing

Landing pages are an essential part of any website. They act as a bridge between the search engine and your website, helping to answer questions that consumers may have about your product or service. Using landing pages can increase conversions and revenue for your YMCA.

In this blog post, we will give examples of why recreations centers and YMCAs need to use landing pages, how they can help answer questions on Google, and ideas for making the most out of your content.

Table of Contents:

The Purpose of Landing Pages

When it comes to online marketing, landing pages are one of the most essential tools at your disposal. A landing page is a web page designed specifically to convert website visitors into customers. Unlike a regular website page, a landing page has one goal only: to get the visitor to take action. Whether that means signing up for a mailing list, a recreation center membership, registering for an upcoming program, or to drive donations, the landing page is designed to make it easy and convenient for the visitor to do so.

Landing pages are beneficial to community centers and any organization because they:

Help answer questions that consumers may have about your product or service
Increase conversion rates, which leads to more revenue for your center
It can be customized to target specific audiences
Become great destination pages for Google search results and ads

Key Elements for Designing Landing Pages

There are several key elements that go into designing an effective landing page, including:

A clear and concise headline that tells the visitor what they can expect
Subheadings that elaborate on the main offer
Content that offers a solution to a visitor's needs/problems
Beautiful and relevant images
An opt-in form or call-to-action button that is placed prominently on the page
Social proof in the form of testimonials or customer reviews

Benefits of Using Landing Pages

Simple setup process

You don’t need to be a tech expert to create a landing page. Using an easy-to-navigate CMS software like Freedom Software, you can quickly create and reuse campaign-specific landing pages. Your designated staff member(s) can go in themselves to update the content, images, and calls to action without the need of a website developer. This is a great tool for marketing teams!

Focus on a single offer

You can use a landing page to direct all your traffic so visitors only see one thing - an offer. This increases conversion rates because visitors are less likely get distracted by other parts of your website, and their attention is focused on the promotion you are running.

Easily track results

Landing pages also allow you the ability to track how well your offer is performing. This data is valuable because it will enable you to see what is and isn’t working so that you can make necessary changes to improve your results.

How to Make the Most out of Landing Pages

You can increase the number of users who complete an action by providing them with helpful content and attractive offers on your landing page. Another way to make the most out of your landing page is to use frequent calls to action. For example, if your goal is to encourage people donate to the Y then emphasize this request in your content using call-to-actions such as like "Donate!" or 'Please contribute.' Also, make sure the landing page is mobile-friendly so consumers can easily access it on any device type.

Campaign-Specific Landing Pages For YMCAs

If you are in the process of planning for your first or next campaign-specific landing page, we wanted to share some examples and ideas to help you drive conversion and revenue.

Become a member
Summer camp
Fall and winter youth sports
Preschool registration
Membership giveaway
Aquatics sign-ups
Golf tournament
Scholarships
Volunteers
Donations

Tips for Optimizing Landing Pages

Use a strong headline. The headline is the first thing visitors will see when they land on your page, so it’s essential to make sure that it’s attention-grabbing and relevant to your offer.
Keep it simple. Don’t try to cram too much information into your landing page. Stick to the essentials and ensure that the most important information is above the fold (the part of the page that is visible without scrolling).
Use images. People are visual creatures, so using images on your landing page can be very effective. Just make sure that the images you use are relevant to your offer and don’t slow down your page.
Showcase testimonials. Testimonials from happy customers can help increase conversion rates because they serve as social proof. If you have testimonials, make sure to showcase them prominently on your landing page.
Create calls to action. You want to make sure there are clear calls to action on your landing page. Whether your organization wants people to call now, sign up, register, learn more, etc., make sure you add clear CTAs on your landing page to help visitors take action.
A/B split test. One of the best ways to optimize your landing pages is to A/B split test different elements, such as the headline, copy, images, and call-to-action button. This allows you to see what works best for your visitors so that you can make the necessary changes to improve your results.

Start Creating Landing Pages that Convert

If you’re not already using landing pages, now is the time to start. By following these tips, you can ensure that your landing page is effective and helps increase conversion rates, leads, and registrations for your recreation center.

All of our YMCA websites are built with CMS software powered by Accrisoft Freedom

Our team has 20+ years of experience designing and building high-converting landing pages for all types of businesses. We know what it takes to create a page that looks great and drives results. Using website and CMS software powered by Accrisoft Freedom, we can help you create landing pages to capture leads, increase donations, or drive registrations for your next event. Whatever your goal may be, we have the skills and expertise to make it happen. Contact our team today so we can help your YMCA create landing pages that convert.

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