Shortcut links are a great way to redirect users to specific pages without using the page's full URL.
E.g. yourymca.org/membership/applications/join.html becomes yourymca.org/join
Why use shortcut links?
- Easier to remember
- Better for sharing
- Easier to speak out loud to someone
- Fits nicely on postcards, printouts, and other marketing material
When should you use shortcut links?
- Any link that you want to make shorter and shareable
- Facebook, Twitter, and social media posts
- Membership campaigns
- Sales and marketing calls
- Radio, TV, or YouTube video ads
