We repeatedly see "click here" on web pages. It's common enough that perhaps you've never thought about it when you create a link and just use "click here" yourself even.
First off, it's great to hear that you're adding links to your website. Keep doing that!
However, as you're creating buttons and text links, we have a few helpful tips for you to keep in mind:
Don't Use "CLICK HERE"
- The end-user doesn't know where that link will go
- Makes it difficult to skim for important link destinations
- Bad for SEO
- Terrible for Screen Readers (Not ADA compliant)
- Simply put, they are not informative.
*Using vague text links can lead to a poor website experience. It may also decrease your search results ranking, because "click here" doesn't tell Google anything about the destination of the link.
Do Use Descriptive Words
- Link action words
- Link words that explain what the destination link is about
- Make your linked text easily skimmable for people
Examples:
Don't do:
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How to improve:
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| To sign up for swim lessons click here. |
Sign up for swim lessons |
| Click here to become a member. |
Become a member |
| Click here to see the calendar. |
View calendar |
| We have a new YMCA app! You can download it here. |
Download our new YMCA app! |
| Summer Camp photos: here, here, and here. |
Summer Camp photos: the rock wall, by the campfire, and at the lake. |
